
Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.
WITH THE 3-PHASED MARKETING STRATEGY
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1

$910,000
5 Beds | 6.5 Baths
Validate your price with agents across the industry, without days on market, price drops, or a rushed timeline.
Phase 2

$910,000
5 Beds | 6.5 Baths
List publicly to build early buyer interest, while protecting your home's value.
Phase 3

$910,000
5 Beds | 6.5 Baths
Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.
PHASE 1
Private Exclusives are properties that are only accessible to a select network of top agents and their serious buyers. This means you can get a head start marketing your home, without accumulating any public days on market or price drops that could negatively impact its value.
SOFT-LAUNCH OPPORTUNITY
Listing first as a Private Exclusive buys you time and offers early visibility. Showcase your home to a private network of 37,000+ top agents and their clients, quietly building buyer interest ahead of its public debut, even while renovations and repairs are still in progress.


NO NEGATIVE DATA
Get real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home's value and your negotiating power stay protected.
A DISCREET APPROACH ON YOUR TERMS
As an off-market listing, your home's photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.

Zionsville CLIENT
Moved from downtown
"After struggling to sell through traditional channels, we turned to renting. We lacked confidence in achieving our target price and simply didn't have the resources to renovate. The private exclusive route eliminated these concerns—zero costs, no market exposure, and incredibly fast results. Within a week we had serious buyers, an above-asking offer by day 6, and a closed transaction in less than three weeks. The peace of mind was invaluable."
Indianapolis Client
Unique property with acreage
"Our estate was distinctive with substantial land, and we needed time for critical updates before listing. The private exclusive strategy allowed us to start building interest immediately while completing renovations in the background. We gained momentum without losing valuable time waiting to go public. It was the perfect solution for our situation."
Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.
1 Findings are descriptive statistics and compare the average of residential listings that went active on a MLS and were pre-marketed as a Private Exclusive and/or Coming Soon vs. the average of residential listings that went active on a MLS but were not pre-marketed as a Private Exclusive and/or Coming Soon from January 1, 2024 - December 31, 2024 as well as measure the percentage of Coming Soon residential listings that sold during the period January 1, 2024 - December 31, 2024. Coming Soon listings that sold off the MLS are identified as having a close date in 2024, were pre-marketed as a Coming Soon, and were on the MLS for less than one day. Findings from the internal analysis were based on a hedonic regression analysis that examined residential closed sell-side transactions from January 1, 2024 - December 31, 2024, nationally and for all residential property types (single family, co-op, condo, townhouse, and condop). For 2024, pre-marketed listings are associated with an average 2.9% increase in the final close price versus listings that went directly to the MLS. The estimated effect has a 95% confidence interval ranging from 1.9% and 3.9%. This finding may vary depending on market conditions and seasonality.
The results provided are based on current data and methodologies, and should not be interpreted as definitive predictions of future outcomes. A Private Exclusive listing and/or Coming Soon listing is utilized at the direction of the seller. No warranty, representation or guarantee is made as to the accuracy of these results or any actual outcome of using the Three Phase Marketing Program. Results may vary. Correlation does not necessarily equal causation.