Protect and Maximize
the Value of Your Home
Listing as a Private Exclusive lets you test price, gather insights, and build anticipation — all before your home ever goes public.
No public days on market. No price-drop history. Just quiet, controlled exposure.
Phase One
What is a Private Exclusive?
Private Exclusives are properties that are only accessible to a select network of top agents and their serious buyers. This means you can get a head start marketing your home, without accumulating any public days on market or price drops that could negatively impact its value.
List Your HomeThe 3-Phased Marketing Strategy
More Choices, More Flexibility, More Value
Our structured launch strategy is designed to test pricing, build maximum exposure, and create a strong market debut. This approach helps protect your home from prolonged time on market, price reductions, and lost value.
Phase 1
Private Exclusive
Validate Pricing
Validate your price with agents across the industry, without days on market, price drops, or a rushed timeline.
Phase 2
Pre-Market
Generate Early Demand
List publicly to build early buyer interest, while protecting your home’s value.
Phase 3
Public Websites
Sell Better
Backed by pricing insights and buyer demand, your home enters the broader market positioned to sell.
The Private Exclusive Advantage
The Benefits of Pre-Marketing Your Home
Soft-Launch Opportunity
Gain Early Exposure Before Being Market-Ready
Listing first as a Private Exclusive buys you time and offers early visibility. Showcase your home to a private network of 37,000+ top agents and their clients, quietly building buyer interest ahead of its public debut, even while renovations and repairs are still in progress.
No Negative Data
Test Price Without the Risk
Get real-time feedback and engagement insights on your price and positioning so you can make informed adjustments before going public. With no days on market or price drop history, your home’s value and your negotiating power stay protected.
A Discreet Approach on Your Terms
Maintain Privacy
As an off-market listing, your home’s photos and floorplans are shared only within our trusted network. Use this time to schedule private showings at your convenience, avoiding the disruption of public open houses.
Pre-Marketing Delivers Results
Our data shows that homes that are pre-marketed before going live on other public websites see these advantages1
Client Stories
Success, Sold Quietly
Meridian Hills Client
Relocating for work
“We needed to sell but didn’t want neighbors and coworkers following our listing online before we were ready to announce the move. Austin quietly introduced our home to a handful of qualified buyers while we finished packing. We had two offers before a single photo went public — and we never had to live through a public open house.”
Carmel Client
Downsizing after 30 years
“The idea of strangers walking through our home was overwhelming. The private exclusive approach gave us a soft launch — feedback from serious buyers, no days-on-market clock ticking, and no price-drop history following us around. When we did go live, we went live strong, and the sale closed exactly on our terms.”
Sell With Me
Stay in Control of the Sale
Stay in control of how, when, and where your home is marketed with a strategy tailored to fit your needs.
1 Findings compare the average outcome of residential listings pre-marketed as a Private Exclusive or Coming Soon listing before hitting the open MLS against listings that went straight to market with no pre-marketing period, using national residential transaction data from January 1, 2024 through December 31, 2024. The analysis also tracked how many Coming Soon listings sold before ever appearing on the open MLS — meaning a 2024 close date, a Coming Soon pre-marketing period, and less than one full day active on the MLS. Based on a hedonic regression across residential sell-side transactions nationally, spanning single family, co-op, condo, townhouse, and condop properties, pre-marketed listings closed at an average price 2.9% higher than listings with no pre-marketing period, with a 95% confidence interval of 1.9% to 3.9%. This is exactly why I build a private, pre-market phase into how I list homes with @properties of Central Indiana — it’s not a gimmick, it’s a documented pricing edge, and results like these are part of why I recommend it to sellers.
These figures come from published national data and aren’t a guarantee for any individual home — actual results depend on market conditions, seasonality, and the property itself. Whether we use a Private Exclusive or Coming Soon period is always the seller’s decision, made together based on what fits their situation. Correlation doesn’t equal causation, and past performance doesn’t promise a future outcome.